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W Women

Jessica Alba

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Jessica began studying acting as a tween and was signed by an agent at age 12. Once she graduated from high school, she joined the Atlantic Theatre Company in New York City. After appearing in a string of films, Jessica broke out in 2000 as the star of the sci-fi TV show Dark Angel (where she reportedly clocked an 86-hour work week).

In 2008, pregnant with her first child, Jessica began searching for alternative ingredients to mainstream laundry detergents and other cleaning products. When she couldn’t find sufficient products, she began making her own.

When Christopher Gavigan, former CEO of Healthy Child Healthy World, a California-based nonprofit that aims to protect kids from toxic chemicals, told her there was no single company offering all the household products she was looking for, she started brainstorming. Tons of research, one business plan, a PowerPoint presentation, two added co-founders, and an estimated $6 million in investor money later, Jessica founded The Honest Company, offering nontoxic household products.

According to Forbes, The Honest Company has seen “an absurd level of growth.” In its first year (2012), it raked in $10 million in revenue, and it hit a staggering $150 million in 2014. It’s on track to grow to more than $250 million this year.

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