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Juicero wants to make the freshest juice you've ever tasted.

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Simply described as the "Keurig for juice," the three-year-old startup finally launched out of stealth in February. The product is a smart, Wi-Fi-connected kitchen appliance that presses pouches the size of IV bags into tasty concoctions of fresh fruits and veggies. There's no preparation, mess, or cleanup — you simply slip in the pouch, press a button, and out pours your juice.

It starts at $699, a price tag that has drawn criticism about the young startup, but its investors believe the price will decrease as the company matures.

 More than $100 million from Campbell Soup, Google Ventures, Artis Ventures, and Kleiner Perkins, with additional funding from Two Sigma Ventures, First Beverage Group, Acre Ventures, Double Bottom Line Ventures, Thrive Capital, and Vast Ventures, among others.

‘’With the Juicero home juicer, this powerful technology is harnessed into a beautiful countertop device. Now, you can make cold-pressed juice at home, in the moment. ‘’

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